There Is No Away

With the goal of fostering a global understanding of industrial design and all that it encompasses, World Industrial Design Day 2010 came and went on June 29. Contributions, events and happenings were organised across the globe - and one that struck a chord with us was the Student Poster Competition.

Schools were put to the challenge to design a poster that illustrates the important role industrial design plays in producing tangible solutions to world problems. The winning poster (pictured above) was submitted by Ivan Orin Vrkas & Bojan Kristofic from the University of Zagreb in Croatia.

Their entry carries a strong message; one that lies at the heart of issues faced by both designers and consumers. Ivan and Bojan’s process started by looking at the five basic needs of every human being: water, food, health, a home, and energy. The phrase Don’t throw anything away, there is no ‘away’ was then written in items collected from their own domestic lives. The selected objects were chosen for the way in which they represent each of the five basic needs. 

The outcome has successfully communicated quite a powerful message, in a considered approach to this complex issue.

The theme for this year’s ICSID World Industrial Design Day was  Industrial Design: Humane solutions for a resilient world.  Celebrated on June 29, the global event had a focus not only on the elements of design that we see and admire every day, but also the hidden elements that help our world withstand disaster and assist those in need. 

“Our ability to build a resilient, safe and controllable environment to benefit all of humanity for the future depends on the innovations we make today; the only limit is our creativity.”  - ICSID

 As a profession, industrial design is steadily gaining recognition for the role that it plays in our society. In many circles, it does still slip under the radar - and perhaps for many so too did World Industrial Design Day - but you can head to the International Council of Societies of Industrial Design (ICSID) to see what it was all about.

Also check out Ivan and Bojan’s winning poster in detail.

Comments

[Cecile Lan]

Cool poster! The industrial design concept is very environmentally friendly, and yet it is quite cool to look at.
Cecile Lan
http://ohealthlounge.com.au