The fun continues...

The Fun Theory has done well in the way of viral spreads on the internet, with many discussions and reflections popping up in response to VW and DDB Stockholm’s playful explorations.   With entries continuing to flow in for the public competition, we thought we’d post another video here for your viewing pleasure.

How many people have been late for their train because of this one?  Conversely, how many have been early?!?  Does it even matter, if you are having fun along the way?  The big question is whether people’s behaviour has actually been changed for the better through these quirky stunts, as was originally intended.

If this gets your mind ticking, a particularly in-depth analysis appears on Design With Intent.  Dive in, and you may discover whether you are indeed a Fun Theory supporter after all.