Denim Therapy

When Jill Fehrenbacher starts talking, it is time to stop what you are doing and listen.   As CEO and founder of the ecoresource supersite Inhabitat, she has more ways than most to share tangible hope for our future.

With this in mind, who would have thought that your crotch could be the next source of world-changing behaviour?   Jill has observed a growing trend towards thrifty behaviour, which in turn leads to extending the life of products through repair services.  Enter Denim Therapy, where old worn-out jeans are given a new lease on life.

image source: Inhabitat 

The results these guys achieve are nothing short of remarkable. 

You will find a great article by Jill on this whole thrifty business at the Open Forum, and Denim Therapy features on Inhabitat itself here.

Repair and reuse, instead of replace… we like the sound of that.   Ship your own holey jeans to Denim Therapy now!