Bottle Arcade

To inject fun into everyday situations, with the expressed purpose of changing people’s behaviour for the better.   This is the mantra of  The Fun Theory, a recent initiative from Volkswagen in Sweden.   Sights have been set on everyday activities - walking out of the subway, discarding litter and using recycling stations.

The Bottle Bank Arcade Machine creates a game out of depositing items for recycling.   During one night, nearly a hundred people had a play - whereas only two deposited into a nearby traditional unit.

Other Fun Theory social experiments have been similarly successful - and to keep things interesting, there is a competition running to find more ideas of how to change behaviour for the better.   All through the injection of a little fun.

See more at The Fun Theory.